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Little Debbie’s biggest fans are kids and stoners.
So we took over the subway with a campaign that engages both.
(hand-illustrated without ai)
For Lunchies and Munchies
little debbie
★ Winner | Communication Arts Annual 2025
activation: Little Debbie's Swiss Rolling Contest
The Swiss Rolling Contest is a family affair, with a grand prize of $4,200. Everyone’s welcome, although some have been training longer than others.
Art Director + Illustrator : Izzy Pinson
Copywriter: Carson Brooke
TIME-LAPSE OF ILLUSTRATION
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