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NETFLIX

Generation N

★ Placement Pending | Richmond Ad Show

★ Shortlisted | Young Ones ADC (Integrated, Traditional)

“Netflix and Chill” has become permanent slang in our cultural lexicon that ultimately led to a baby boom. Netflix can now own Generation N, giving parents a way to find their “chill” again.

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first, Sponsored posts

Netflix starts on social media by taking responsibility.
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Registration

From there, parents claim their spot in Generation N.

→

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→

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the rewards begin

Once registered, parents get their own profile back (and their own algorithm)!

some chill back

A date-night kit arrives at your door, filled with everything needed for a few nights of “chill."
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Art Director: Izzy Pinson
Copywriter: Sam Khan

 

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