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NETFLIX
Generation N
★ Placement Pending | Richmond Ad Show
“Netflix and Chill” has become permanent slang in our cultural lexicon that ultimately led to a baby boom. Netflix can now own Generation N, giving parents a way to find their “chill” again.



first, Sponsored posts
Netflix starts on social media by taking responsibility.



Registration
From there, parents claim their spot in Generation N.
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the rewards begin
Once registered, parents get their own profile back (no more Cocomelon on your personal algorithm).

some chill back
A date-night kit arrives at your door, filled with everything needed for a few nights of “chill."
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Art Director: Izzy Pinson
Copywriter: Sam Khan
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