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Generation Netflix

NETFLIX

Brand Act

What started as “Netflix & Chill” ended in a generation.
So Netflix apologized... finally...

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First, on social

Netflix acknowledged the generation it accidentally helped create, prompting users to "claim their chill back" through sponsored posts.

registration for generation N

If your child was born during the Netflix & Chill era (2015–2021), you’re in.
If they’re named after a Netflix character, you get a little more.

a free plan upgrade

More profiles meant a child-free Netflix algorithm... finally.
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A date-night kit, delivered

All the chill-night essentials... with interest on the time Netflix borrowed.
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Art Director: Izzy Pinson
Copywriter: Sam Khan

 

... and just in case

This date-night kit leads to more "chill".... we got you covered.
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