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Life Is Richer With Hot Dogs
Bar-s
Gen Z is the poorest generation, so being rich feels out of reach.
Bar-S makes their money feel eight times bigger by converting it into hot dogs.
Then backs it up with a rewards program to help everyone save.
Gen-z is poor
The poorest generation, in fact.
while we can't make gen-z rich...
we can make their money feel bigger.
Introducing.... the Bar-S Frankverter web extension.
A web extension that turns money into hot dogs... for fun.
$1 = 8 franks
Bank account? For the first time it’s five figures!
paycheck?
Someone’s eating this week!
Grandma sent you money?
Now it’s a stack of franks as tall as you!
Now that they’re feeling rich,
Bar-S makes it real.
Introducing the Frank Bank, a rewards program that helps you save on actual purchases.
on national hot dog day, spend your franks at walmart.com
(Where shoppers buy Bar-S the most).
flexed by those who understand money the best:
Rappers!
Art Director: Izzy Pinson + Annie Zheng
Copywriter: Kayliah Kendrix + Hal Mady
Strategist: Tiara Strait
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