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1 in 3 people...
feel uncomfortable about wrinkles on their face.
but, wrinkles are not flaws.
They’re natural patterns, unique to each of us.
Introducing...
wrinkled, by design.
A Canva initiative that turns wrinkles into something you can design with.
first,
wrinkles show up everywhere.
Placed where appearance feels most important.
Then, canva makes it real.
With the “Wrinkle It" feature, upload a wrinkle, and Canva turns it into a custom design asset that's entirely your own.
Use your wrinkle across anything you design
Posters. Logos. Patterns. Whatever you’re making.
anything you can design,
you can wrinkle.
The possibilities
will be endless.
Our brands. Our marks. Our stories.
We are WRINKLED, BY DESIGN.
Canva
Wrinkled , By Design
Society treats signs of aging as design flaws. Canva believes wrinkles are design features, meant to be embraced. So Canva creates a feature that lets anyone turn their wrinkles into assets they can design with.
Art Director: Izzy Pinson + Jennifer Kim
Copywriter: Imaan Shaikh
Strategist: Judson Simpson
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