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We Give a Crap
Dave's Killer bread
★ Live Client Sprint Winner | Brandcenter
95% of Americans don’t get enough fiber and no snack brand is brave enough to talk about why that matters, except for Dave's Killer Bread Snacks.
phase 1: the movement begins
Bold, slightly unexpected OOH appears in key markets to spark curiosity.
In-store, toilet paper-style coupons show up in the snack aisle.
phase 2: toilet takeovers
71% of Dave’s fans drive to their vacations, so we show up along the way.
We take over select rest stops, covering walls, stalls, and everything in between.
Snacks are available through vending machines, featuring a Poo-Pourri collab.
phase 3: bathroom plop ups
There’s a public restroom shortage in major cities, Dave's cares.
Mobile, Dave's branded restrooms pop up in key markets, unlocked by QR code for retargeting.
Outside, we interview people in line and give out snacks for participating.
everyone will notice
The news will spread far and wide.
Art Director: Izzy Pinson, Chloe O'Hallaron
Copywriter: Marissa Price, Sam Khan
Strategist: Judson Simpson
CBM: Sophie Reinhardt
BEHIND THE SCENES
the team
pitch day pitch day !
the room we lived in for 120 hours
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