top of page
Steinway & Sons - For the rarefied ear
Using language that only our audience knows.
Steinway isn't for everyone. And it's never tried to be.
So we chose our words carefully.
The idea moved into motion.
And carried through social.
Followed by a limited collaboration with Gucci. A piano bench felt appropriate.
Because you can’t buy taste. But a Steinway comes remarkably close.
Art Director: Izzy Pinson
Copywriter: Elena Didway
[Behind the Scenes]
bottom of page