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Little Debbie - For lunchies and munchies
[ Communication Arts Annual 2025 Winner ]
Little Debbie has always lived in two worlds. Childhood. And....... late-night snackers.
We took over an entire subway and let the brand get a little weird.
Trippy drawings. Bright colors. Could live on a basement wall or a kid’s lunchbox.
Then we made it real - Little Debbie's Swiss Rolling Contest.
Giving kids a chance to try something adults have been practicing for years.
Real prizes. Real winners. Same snacks.
2025 winners: Timmy (11) and Skunk (27).
Art Director: Izzy Pinson
Copywriter: Carson Brooke
Illustration: Izzy Pinson
[Behind the Scenes]
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