top of page
Canva
Wrinkled , By Design
Society treats signs of aging as design flaws. But we’re all wrinkled, by design. So Canva created a feature that lets you turn your wrinkles into assets you can design with.
1 in 3 people...
feel uncomfortable about wrinkles on their face.
but, wrinkles are not flaws.
They’re natural patterns, unique to each of us.
Introducing...
wrinkled, by design.
A Canva initiative that turns wrinkles into something you can design with.
wrinkles show up everywhere.
Placed where appearance feels most important.
Then, canva makes it real.
“Wrinkle It," a new Canva feature.
Upload a wrinkle, and Canva turns it into a custom design asset that's entirely your own.
Use your wrinkle across anything you design
Posters. Logos. Patterns. Whatever you’re making.
anything you can design,
you can wrinkle.
The possibilities will be endless.
Our brands. Our marks. Our stories.
We are WRINKLED, BY DESIGN.
Art Director: Izzy Pinson + Jennifer Kim
Copywriter: Imaan Shaikh
Strategist: Judson Simpson
intial moodboard
bottom of page