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Canva

Wrinkled , By Design

Society treats signs of aging as design flaws. Canva believes wrinkles are design features, meant to be embraced. So Canva creates a feature that lets anyone turn their wrinkles into assets they can design with.

1 in 3 people...

feel uncomfortable about wrinkles on their face.

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Canva_WrinkledByDesign_MainDeliverable.gif

but, wrinkles are not flaws.

They are features, patterns, assets of our cosmic design.

Introducing... wrinkled, by design.

A movement led by Canva to make the wrinkle the next big design trend.
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Canva_WrinkledByDesign_MainDeliverable.gif

1. The tease

Wrinkles begin appearing across everyday spaces.

2. "wrinkle it" made live

The feature gets added to Canva. Upload a wrinkle, and Canva turns it into a design asset that’s entirely your own.
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Canva_WrinkledByDesign_MainDeliverable.gif

Design with your wrinkle...

across any of your projects, wherever inspiration strikes.

anything you can design,

you can wrinkle.
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Canva_WrinkledByDesign_MainDeliverable.gif

The possibilities will be endless.

 Our brands. Our marks. Our stories.
We are WRINKLED, BY DESIGN.


Art Director: Izzy Pinson + Jennifer Kim
Copywriter: Imaan Shaikh
Strategist: Judson Simpson





 

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intial moodboard

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